Definition Video marketing refers to incorporating videos into your marketing campaigns so you can promote your company, product or service. A business using this type of internet advertisement creates short videos about specific topics they want to promote, using content from its own articles and other text sources. Then, these videos are uploaded to various […]
Everyone loves videos, or at least it seems so. Most of us spend a considerable amount of time watching videos on social platforms. We also visit YouTube where 400 hours of videos are uploaded to the site every minute. We scrounge Facebook, Instagram and other social channels to lay our hands on engaging pieces of […]
If you’re unsure about using video marketing for your business, think again. Videos help to boost your online presence. Your search engine rankings will improve and you’ll get more traffic to your website. 1. Reach A Wider Audience YouTube has over a billion users and people watch hundreds of millions of hours of videos on […]
Video marketing is certainly an effective way to get your point across to others. It gives the viewers the impression that you are an authentic person who does not hide behind their computer and it gives viewers a chance to see your tone, posture, and hear your voice. But video marketing requires a lot of […]
YouTube is one of the most visited websites on the internet. Which means that if you are looking to promote yourself or your business, it is a great place to be active. The other good news is that the production costs of good quality videos can be very low. Especially if you are creating information […]
Whatever form it may take, whether it is an ad, or a YouTube video, or a commercial with original promotional content, effective video marketing can do wonders for a business in any industry. Any business, be it a large corporation or a small company, can use digital videos to boost awareness of your products and […]
Video marketing has long been regarded as a ‘must have’ rather than a ‘nice to have’ in your marketing tool kit. But what came first, the film or the script? Yes, you need a creative idea; yes, you need a great camera operator, but no, combined they don’t make a winning video. That comes from […]
YouTube is one of the most under-utilized platforms by many digital marketers. Despite many statistics clearly showing the profitability of video marketing, even many of the web’s pre-eminent digital marketers are shy to get involved. Why is this? Simple: many marketers who are working from home lack the resources, the know-how or the confidence to […]
Many people swear by Video Marketing, calling it the ultimate form of online marketing. While being able to see and hear, via video, as well as read enables us to better grasp the message of the advertiser, why is it that network marketers hesitate to use it in their promotion? You’ve heard that the greatest […]
According to critics and experts, world’s publishers are “beginning to think like video producers”. This means that people in the advertising industry have realized that the highest return of investment happens when a media can personalize a story for a consumer, and that is something video can do to the point of perfection. Have you […]